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The Small Business Guide to Trademarks: Protecting Your Brand’s Identity
Building a brand takes time, effort, and significant investment. Whether you have spent months perfecting a unique business name, designing a memorable logo, or crafting a distinctive slogan, that identity is one of your most valuable assets. Understanding how to...
Manage Your Pet Business Yield
Much like a seat on an airplane or a hotel room, a professional’s time is a finite resource that vanishes the moment it passes; if an airplane takes off with an empty seat, or a hotel room remains vacant for the night, the potential revenue for that specific asset is...
Understanding The Identify Factor & How It Influences Your Clients
Ultimately, people buy things that reinforce their identity. A pet owner who sees themselves as a "Compassionate Professional" or a "Dedicated Guardian" will buy services that reflect those values. They aren't just buying a training session; they are buying an...
How To Use Price Anchoring In Your Pet Business
Anchoring affects consumer choices. Dan Ariely's research is considered the modern standard. His research (2008) on "The Myth of Pervasive Relativity" explains why humans cannot judge absolute value—only relative value. Price Anchoring is a psychological strategy...
How & Why You Should Evaluate Your Service Offerings
One of the most expensive mistakes a pet professional can make is launching an extensive marketing program before their services are truly aligned with the audience’s needs. By developing new services or refining old ones, you move from a stagnant business model into...
How To Design a Business Logo
Designing a logo is a mix of strategic thinking and artistic execution. It is the face of your business, so it needs to clearly communicate who you are and what you value in a split second. Here is a step-by-step guide to designing a logo for your business. Phase 1:...
How To Collect and Leverage Testimonials
How To Collect and Leverage Testimonials In the pet industry, trust is the currency. A potential client is handing you the keys to their home or the leash of their "fur baby." They are skeptical of your marketing but trust other pet owners' words. A testimonial...
Tips On Building a Small Business Referral List
by Niki Tudge The lack of marketing strategy is where most businesses fail. Unfortunately, both extremes can fail, either ignoring your customers and potential customers or constantly "pitching" to your customers and potential customers – bombarding them with...
How is Your Email Etiquette?
Receiving and responding to email is a large part of a business owners’ role. Even though we are Dog Trainers, Pet Care Providers, Groomers, we still have a responsibility to communicate professionally which means it is effective and easily understood. Using proper...
Professional Competency, Transparency and Accountability. Have You Got What It Takes?
There is much chatter within the pet industry about transparency, competency and accountability amongst professionals. Let’s take a look at each of these individually and what they mean. 1. Transparency Transparency would seem to imply openness. Are you transparent in...
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