by Niki Tudge | Jul 28, 2026 | Business SMARTS, Dog Behavior, Grow your business, Mentoring |
Building a brand takes time, effort, and significant investment. Whether you have spent months perfecting a unique business name, designing a memorable logo, or crafting a distinctive slogan, that identity is one of your most valuable assets. Understanding how to...
by Niki Tudge | Jul 16, 2026 | Grow your business |
Much like a seat on an airplane or a hotel room, a professional’s time is a finite resource that vanishes the moment it passes; if an airplane takes off with an empty seat, or a hotel room remains vacant for the night, the potential revenue for that specific asset is...
by Niki Tudge | Jul 16, 2026 | Grow your business |
Ultimately, people buy things that reinforce their identity. A pet owner who sees themselves as a “Compassionate Professional” or a “Dedicated Guardian” will buy services that reflect those values. They aren’t just buying a training...
by Niki Tudge | Jul 16, 2026 | Grow your business |
Anchoring affects consumer choices. Dan Ariely’s research is considered the modern standard. His research (2008) on “The Myth of Pervasive Relativity” explains why humans cannot judge absolute value—only relative value. Price Anchoring is a...
by Niki Tudge | Jul 15, 2026 | Grow your business |
One of the most expensive mistakes a pet professional can make is launching an extensive marketing program before their services are truly aligned with the audience’s needs. By developing new services or refining old ones, you move from a stagnant business model into...
by Niki Tudge | Jul 10, 2026 | Grow your business |
Designing a logo is a mix of strategic thinking and artistic execution. It is the face of your business, so it needs to clearly communicate who you are and what you value in a split second. Here is a step-by-step guide to designing a logo for your business. Phase 1:...
